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Ecommerce
Sales, orders, and customer analytics across your stores.
Orders
1,842
+8.7%
Conversion Rate
3.42%
+0.28%
Avg Order Value
$134.90
+3.4%
Returning Customers
28.4%
+2.1%
Revenue Trend
Daily revenue over the selected period
Order Status
Distribution of 1,842 orders
1,842
Total
Top Products
Best performing products by revenue
| Product | Units | Revenue | Margin | Stock | |
|---|---|---|---|---|---|
1 Wireless Bluetooth Headphones WBH-001 | 342 | $34.2K | 42% | In Stock | |
2 Smart Watch Pro SWP-002 | 287 | $57.4K | 38% | Low Stock | |
3 USB-C Hub Adapter UCH-003 | 456 | $22.8K | 55% | In Stock | |
4 Mechanical Keyboard RGB MKR-004 | 198 | $29.7K | 45% | In Stock | |
5 Portable Power Bank 20K PPB-005 | 534 | $26.7K | 48% | Out of Stock |
Customer Segments
Breakdown by customer type and top buyers
New Customers
1,318
$98.9K revenue
Returning
524
$89.4K revenue
VIP
87
$60.3K revenue
Top Customers
1SJ
Sarah Johnson
24 orders
$4,280
LTV
2MC
Michael Chen
18 orders
$3,650
LTV
3ED
Emily Davis
15 orders
$2,890
LTV
4JW
James Wilson
12 orders
$2,340
LTV
5LA
Lisa Anderson
11 orders
$2,180
LTV
Fulfillment & Shipping
Delivery performance and carrier metrics
On-Time Delivery
94.2%5.8% delayed
Avg Fulfillment
4h 12mAvg Delivery
2dCarrier Performance
FedEx682 shipments
96.1% on-timeUPS524 shipments
94.8% on-timeUSPS412 shipments
91.2% on-timeDHL224 shipments
93.5% on-timeRefunds & Returns
Refund trends and reasons breakdown
156
Total Refunds
8.5%
Refund Rate
$12.5K
Total Value
Refund Reasons
Wrong size/fit48 (30.8%)
Defective product31 (19.9%)
Not as described28 (17.9%)
Changed mind25 (16.0%)
Late delivery14 (9.0%)
Other10 (6.4%)